How I think and work
I am a strong visual thinker ...
I always like to think and communicate my ideas visually.
In most cases, through my experience, styling and visual is one of the most important aspects to firstly attract and engage people with your idea.
But styling and visual presentation is not the main thing,
My design approach always supported by a deep understanding in research methods, structured problem solving skill and strong analytical thinking.
I always feel challenged to work on any business area or design cases where the creativity, problem solving and analytical thinking is needed.
My professional & academic background
I am an Industrial Designer / User eXperience (UX) designer / 3D Visualizer with several years of professional working experience in various innovation projects from different business organizations in the Netherlands and in Indonesia.
The overview example of my works are presented in this website.
I got my Master of Science (MSc.) degree from Technische Universiteit Delft (TU Delft), the Netherlands, with the specific focus on strategic product development, and graduated in 2009 with distinction (Cum Laude).
In the beginning of 2014 I started a new career as a visual design lead and project manager in a design and animation studio. Before that I have worked for five years in several roles as a user eXperience (UX) designer, 3D visualizer and product strategist in an IT company based in Delft, the Netherlands. The company provides software application and custom solutions based on the 3D Augmented Reality and Virtual Reality technology.
How I contribute
My combined professional skill is valuable to support company to achieve its strategic goals by optimizing the value, function and the experience of the products, product system, or the services delivered to the users. My design thinking approach is about bridging any gaps between business aspects – product (technology) – and user (customer).
I am a flexible person who can effectively work in a multidisciplinary team at any level from the strategic, tactical, to the technical level of details.
My interest & skills
Through the years of my career I build up the experience and various competencies from product design and engineering, product development strategy, product management, brand & communication strategy, user experience (UX) design, animation, 3D visualization and also automotive design. In my free time sometimes I also do photography and play guitar.